The DAO Network is a high-quality multi-show podcast network produced by experts from various fields to achieve one goal, which is “Meet the World via Your Ears”.
Established in February 2016, initially by the name JinJinLeDao, the DAO Network consists of many industry veterans. Based on the principle of “Experience the World via Your Ears”, we produced several podcast shows in the field of IT, Tech, Traveling, Education, etc., which are highly acclaimed by the audiences.
- In 2019, we launched the Podcasts Incubator Program, hopefully to encourage more experts in the fields to share their experiences and expertise via podcasts.
- In 2018, the show went from irregular updates to weekly updates, and this continues to this day.
- In 2017, the rotating anchor mechanism was gradually shifted to permanent hosts + guests.
- In 2016, the show started and was hosted by multiple anchors in rotation.
Since the establishment, the DAO Network has received wide attention and much love from audiences, as well as been recognized by advertisers. As of December 2019, we have achieved over 300,000 of MAU (monthly active users), signed up with more than a dozen advertisers and been recommended by multiple podcast platforms and media.
Creating and managing content with productization thinking is an important characteristic of the DAO Network team. We believe that, to sustainably develop and improve the content, it is essential that we create and manage it based on productization thinking.
The DAO Network team strives to build an ecological model within the iron triangle of “Audience – Anchor – Show” through the practice of productization thinking, so we can form a closed-loop and facilitate more valuable and interesting content and services.
The DAO Podcasts Incubator Program
The Podcasts Incubator Program launched at the end of 2019 is an excellent example of the practice of productization thinking.
Utilizing the 4 years’ experience in podcast operation from our team, along with the experience of building internet products for over a decade from the core members, the DAO Network team condensed the lengthy process of growth and numerous hard work beyond description into an easy-to-grow podcast starter package, providing start-up and incubation services for individuals who wish to share but failed to have their voice heard because of various barriers and the lack of media expertise.
Podcast has its unique communication characteristics: more accurate targeted audiences, less limitation for production and easier accumulation of personal content.
Unlike the commonly known MCN, the DAO Network has no interest to cultivate the so-called “Internet Celebrity” through podcasts. Compared to the traffic focused “Internet Celebrity”, our incubator program cares more about how to build branding and create value for individuals.
That is to assist experts in various fields to learn the methodology of content creation, accumulation and sharing, and facilitate building their personal brand towards targeted audiences.
At the same time, the anchors cultivated from the Podcasts Incubator Program can also provide more diverse and first-hand original content for the DAO Network, maintaining our vigorous content creation and development